How AI helps marketers analyze data without becoming data scientists. What these tools actually do, where they fall short, and how to interpret what they find.

What actually happens to information you share with AI systems. Enterprise protections, consumer risks, and what compliance actually looks like in practice.

How AI transforms email A/B testing from manual experiments to systematic optimization. What to test, how to test it, and how to interpret results.

How to use AI tools to analyze email marketing performance. What metrics matter, what patterns to spot, and how to turn data into better campaigns.

Practical techniques for using AI to write email copy that sounds human, maintains brand voice, and actually converts. What works, what doesn't, and how to edit AI output.

How to maintain email deliverability in the AI era. Technical requirements, content guidelines, and practical tips to ensure your emails reach inboxes.