Subject lines, personalization, send time optimization. What delivers results, what's marketing theater, and what experienced email marketers actually think.

An honest assessment of AI content creation based on real workflows and practitioner experiences. What AI excels at, where it fails, and the workflows producing results.

Quick wins for improving AI prompts when you don't have time to become an expert. The minimum changes that make the maximum difference.

Honest breakdown of the four major AI model families. What each one actually does best, verified user experiences, and when to switch between them.

What AI actually helps with in sales, what it fails at, and how to get started without the vendor BS. Real experiences from sales professionals who've tried these tools.

What tokens really are, why context windows limit AI memory, and why your AI assistant loses track of conversations. A look at the mechanics behind AI forgetting.