No jargon, no hype. Learn what large language models actually do, why next-word prediction creates surprisingly capable AI, and where the technology falls short.

AI hallucinations aren't bugs. They're the inevitable result of how language models work. Understanding the architecture explains why confident wrong answers will always be part of the equation.

Move past simple prompts with techniques like self-consistency, tree of thought, and meta-prompting. Practical methods that produce better AI outputs.

How marketing agencies use AI to maintain better client communication without more meetings. The systems for proactive outreach, status updates, and relationship maintenance.

A practical guide to using AI for agency proposals. The workflows that speed up proposal creation, the quality elements that win deals, and real win rate data.

How marketing agencies are using AI to produce more content without hiring more writers. The workflows, quality controls, and real productivity numbers.